The accessibility of social media has been enabled from all imaginable platforms. You could log into your accounts via a smartphone, a laptop, a personal computer or a tablet. Such advancements are, needless to say, owing to technological advancements. Marketing personnel especially advertisers make good use of it. And if you want your business to make profit, this is the best way to go about it.
A Twitter and Facebook comparison study
Kinetic Social is a data and social advertising company who looks into the performance of the two most happening social media platforms. App Reviews Ninja provides app reviews for your android and ios apps.
The advertisement performance on Facebook was 266 percent more than that of last year. 57 percent of Facebook advertising budgets were for mobile application. Click through rates or CTRs for videos both on desktop and mobiles were up by 57 percent this year compared to that of the last quarter of last year. This has resulted in a 31 percent shift to video ads in Facebook. Travel category CTRs were increased by 98 percent than 2014 last quarter.
For Twitter, sadly, the effective ad prices sees a de-growth. But for those advertisers who use optimization tools could make a cost effective model via Twitter. Only 25 percent of advertising budget was spent on mobile modes. T
Twitter ads are now Mobile
Twitter has wisely decided to expand its ad inventory by announcing that the official twitter apps on android and iOS devices (not iPad) would feature the Promoted Tweets. This is the third stage of ad expansion really- in the first two stages, Twitter started off with Twitter.com and then went on to m.twitter.com mobile.
What would happen is that promoted tweets would reflect themselves on the timeline of Twitter app in the mobiles. The promoted tweets would be visible to only a handful of users and only from those accounts that they are already following. These would be like normal tweets in the sense that they would appear once and roll away when being scrolled with the timeline. To synchronize with the convenience of the user, Twitter has limited the number of Tweets that can be seen by a user in one day. Mobile app promotion has helped Twitter to leverage targeting capabilities which already existed- like keyword, interest, and tailored audience. This would ensure you reach your target group.
Customization is possible once the target is set. The app’s icon could be used from Google Play for Android or the App Store for iPhone and they could be customized. Your app could be directly opened from Twitter by means of a URL. You could also edit your tweet copy and provide an edge to your content, discussing the pros of why users should download your application. Mothers day quotes in Hindi The conversion trackers allow measurement of full conversion and you would be able to know what drives this conversion and how.
At this stage, to stay fully ahead of other media platforms, Twitter is trying to do its best to offer the advertisers the best of both world. Both the host and the advertisers would no doubt benefit immensely as a result of such a step.